Kesha describes the line as “all my favorite bright, insane rainbow- and earth- and nature-inspired colors.” I don’t even really like using the word ‘beauty’ because it’s more about expressing yourself. It’s about redefining what beauty means to you. Beautiful is happiness and happiness is beautiful, so that’s what I am trying to encourage with the makeup line and with the record.
“Quite frankly, I feel like I am just a floating aura and my aura changes colors from day-to-day, and I want to be able to express that with my [makeup]. It’s not about feeling perfect or trying to look perfect or perfectly symmetrical or anything like that, it’s about being happy and having fun. So, I want people to play with it and have fun with it and hopefully feel like they’re expressing their auras and souls through makeup and not so concerned with looking like some perfectly symmetrical, filtered Instagram thing.”
The line includes an eyeshadow palette, two waterproof liquid eyeliners, and a lip set that includes a lipstick and a gloss.
Up until January 4, 2020, the line only shipped to the U.S. but now ships internationally.